For any builder or seller, finding real buyers is very important. But not all leads are real buyers. Getting serious people who want to buy is the key.
We are a real estate digital marketing agency working in Tamil Nadu. Let me tell you what works based on our real experience.
How to Get Leads in Real Estate?
Most sellers make the mistake of running simple ads and hoping for leads. That doesn’t work well.
We worked with Valli Mayil Properties who sell houses with land in Pollachi Vadugapalayam.
- 2BHK (800 sq ft) house with land for ₹39.99 lakhs
- 3BHK (1000 sq ft) house with land for ₹49.99 lakhs
Here’s what we did:
- Made 20 different Facebook and Instagram ads
- We didn’t just sell, we told buyers about:
How fast the area is growing
Why this land is a good investment
Features of the houses
- Used only Meta lead forms — no website or landing page
- Followed this plan:
First, tell people about the property (awareness)
Then, build trust with good information
Finally, ask them to show interest (lead)
Result: We got 244 real, interested leads in just 3 weeks.
So, if you want to get leads, don’t just push sales. Tell people why they should buy.
How Much Does Real Estate Lead Generation Cost?
The cost to get leads in real estate is not fixed. It depends on many things like:
- Location of your property: Ads for properties in small towns like Pollachi cost less compared to big cities like Chennai or Coimbatore because competition is lower.
- Type of property: Land alone usually costs less to advertise than a full house with land or apartments.
- Price of the property: Higher-priced properties often need more convincing, so ad costs may be higher to attract serious buyers.
- How fast you want to sell: If you want quick results, you may need to spend more money on ads to reach more people fast.
- How serious you are: If the seller is very serious and ready to negotiate, the marketing can be more targeted and cost-effective.
In our work with Valli Mayil Properties, we carefully tested many ad versions on Facebook and Instagram. We paused the ads that didn’t work and put more money into the ones that brought real, serious buyers.
Because of this smart testing and focus, the overall cost was efficient and gave good results: 244 high-quality leads in just 3 weeks.
This is why hiring a real estate digital marketing agency is important. We don’t just spend money blindly — we use data to get the best value for your budget.
How to Identify a Serious Buyer?
In real estate, time is money. If you spend time with the wrong people — the ones who are just “time-pass” — you’ll lose energy and miss real buyers. That’s why filtering serious buyers is very important.
Here’s how we do it, based on our experience with Valli Mayil Properties:
1. Give Useful Information First
Before asking for leads, we educate people. We talk about:
- The property features
- Plot size and price
- How the area (Pollachi Vadugapalayam) is developing
- Why it’s a smart investment
This way, only those who are really interested will continue and fill the form.
2. Ask the Right Questions in the Form
Our Meta lead forms are not simple. We ask useful questions like:
- What is your budget?
- Are you looking for land or house?
- Which location are you interested in?
This helps us know if they are just browsing or actually ready to buy.
3. Use Real Photos and Videos
We don’t use just 3D drawings or sample plans. We show real site photos, house images, and videos. When people see real visuals, they know it’s genuine — and the serious ones take the next step.
4. Quick Response = Serious Buyer
A serious buyer won’t delay. After filling the form, they’ll either:
- Call immediately
- Ask for a site visit
- Follow up with questions
From the 244 leads we got, we could clearly see who was just curious and who was truly ready to move forward. Many of them asked for site visits within days.
What Are the 4 Types of Buyers?
Not everyone who clicks your ad or asks about your property is ready to buy. But that doesn’t mean they’re useless. They are just in different stages of buying. If you understand these stages, you can talk to each type properly and convert more.
Here are the 4 types of buyers we see in real estate:
1. Cold Buyer – Just Browsing
These people are not looking to buy now. They may be:
- Just curious
- Looking for price ideas
- Thinking of buying “maybe later”
Example: Someone sees the ad and fills the form but doesn’t take your calls or says “just seeing only.” They’re not ready. You don’t chase them. Instead, you put them into follow-up later.
2. Warm Buyer – Interested but Not Ready
These buyers are thinking seriously, but not yet ready to commit. They may:
- Be discussing with family
- Be comparing properties
- Still arranging finances
They respond to your messages and calls, but take time to decide.
What we do: We keep educating them with WhatsApp follow-ups, videos, and updates about the area. Slowly, they move to the next stage.
3. Hot Buyer – Ready to Buy
Now this person is serious. They’ve already done research, checked prices, and are just deciding which property to choose.
Signs of a hot buyer:
- They ask detailed questions (EB, water, documents)
- They ask for a site visit
- They want to talk to the builder or owner
These buyers are just one step away from booking.
4. Serious Buyer – Ready to Visit & Close Fast
This is your dream buyer. They already know what they want, and they trust you. They are ready to come for site visit, talk about payment, and close quickly.
In our campaign for Valli Mayil Properties, many of the 244 leads were serious buyers like this. They saw our ad, liked the property, and called asking, “Can I come and see the site today or tomorrow?”
How We Move Buyers from Cold to Serious
Our ad strategy is not just about getting any leads. We design ads to slowly warm up the cold buyers:
First ad: Awareness — Tell about the property, area, benefits
Second ad: Build Trust — Show real photos, videos, explain clearly
Third step: Lead Form — Serious ones will fill and respond
We don’t force. We guide.
That’s how we move people from “just seeing” to “I want to visit.”
Final Words: To Get Real Leads, Don’t Just Sell. Teach First.
Real estate business needs trust. People don’t buy from flashy ads — they buy when they understand the value.
As a real estate digital marketing agency in Tamil Nadu, we help you get real buyers who are ready to visit and purchase, not just casual browsers.
We helped Valli Mayil Properties get 244 qualified leads in just 3 weeks using smart, trust-building Meta ads. No gimmicks. No hard sell. Only value and clear information.
We don’t just run ads. We handle everything from onsite property video shooting, script writing, ad testing, and full campaign management — so you get only high-quality leads that actually convert.
👉 Want serious buyers for your land or property? Let’s talk. Your next buyer could be just one ad away.
